The Clorox Company has entered into a definitive agreement to acquire Nutranext, a health and wellness company based in Sunrise, Florida, which manufactures and markets leading dietary supplement brands in the retail and e-commerce channels as well as in its direct-to-consumer business.
Nutranext’s products include multivitamins under the Rainbow Light® brand, the No. 2 vitamin brand in the natural channel; specialty minerals under the Natural Vitality® brand, the No. 1 anti-stress and sleep brand in the natural channel; and supplements for hair, skin and nails under the Neocell® brand. The company also manufactures and markets multivitamins and specialty minerals through its direct-to-consumer business, primarily under the Stop Aging Now® brand. About 90 percent of Nutranext sales are in the U.S.
“Adding Nutranext to our portfolio is consistent with our strategy to accelerate growth through acquisitions of leading brands in fast-growing categories with attractive gross margins and a focus on health and wellness,” said Clorox Chairman and CEO Benno Dorer. “.”
“I am very proud of the growth we have accomplished over the last thirty years,” said Jose Minski, Nutranext founder and CEO. “This growth has been possible thanks to our dedicated employees who have carried our values and mission to improve ourselves and the world around us.”
Minski added, “I am excited Nutranext is joining the Clorox family, a company distinguished by its innovation and like-minded mission of developing products that enhance the lives of consumers every day. I am confident that with Clorox, Nutranext brands are well positioned for the next phase of growth.”
The Nutranext acquisition brings significant scale and breadth to Clorox’s dietary supplements business. It follows the company’s May 2016 acquisition of the RenewLife® brand, a leader in digestive health. Clorox’s brand-building capabilities and retail execution behind the RenewLife brand have led to strong growth in the e-commerce channel and expanded distribution in the retail channel.
In calendar year 2017, Nutranext generated sales of about $200 million. Clorox will pay $700 million to acquire Nutranext, with the purchase price representing about 3.5 times calendar year 2017 sales.