GNC has introduced an innovative range of supplements aimed at the large, fast-growing weight management category.
The Company’s new Slimvance Core Slimming Complex® is an innovative/cutting edge all-natural, non-stimulant weight management botanical blend with clinically proven results. Consumers’ initial response to the product has been strong.
Slimvance® is the first of several new product launches planned for 2018
The addition of Slimvance extends GNC’s leadership position in the $6.1 billion weight management market, which is expected to grow at a compound annual growth rate of more than 4 percent through 2020. The company believes Slimvance has the power to attract new customers, build basket size and deliver incremental sales growth, and plans to add new products to the line during 2018.
“Our vertically integrated model and R&D strength gives us the unique ability to anticipate and understand consumer needs and pioneer new products and formulas,” said Ken Martindale, GNC CEO. “That’s a tremendous competitive advantage and a pillar of our strategy. As we continue to develop new and innovative offerings, we believe we can drive differentiation and profitable growth.”
With a break-through formulation of herbal ingredients that deliver proven results, Slimvance meets an untapped consumer need. Demand for nutraceuticals is growing at a rapid pace, and in a clinical study, Slimvance users lost six times more weight than subjects using exercise and diet alone. Both groups used a meal and exercise plan.
The product line is available in stores, online and in the company’s Amazon Marketplace. GNC is supporting the launch with a multi-channel marketing strategy that includes a direct-to-consumer campaign, social media, digital video, display and a dedicated site where customers can purchase Slimvance with a single click.